江苏理工高杰国际市场营销测验答案.docVIP

江苏理工高杰国际市场营销测验答案 ———————————————————————————————— 作者： ———————————————————————————————— 日期： 国际市场营销 concept analysis(营销特点)： ①Marketing is the activity of innovation ②Marketing is the process to satisfy the demand of consumers ③Marketing is the process of the management ④Marketing is the bridge between the society and enterprise ⑤Marketing is the unique activity for human beings 2. a global firm’s management(一个全球性公司的管理基本条件)： (1) Searches for market opportunities in the world, threats from competitors, sources of products, raw materials, and financing, personnel. In other words, it has global vi