星巴克案例英文分析STARBUCKS.docxVIP

STARBUCKS FROM Group6：房天仪，张思晗，何慧华 Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington, which opened its first store in 1971. The name comes from a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle. Then, Starbucks expands beyond Seattle, first to the rest of the United States, then the entire world in 1990s. Starbucks entered China market in 1998 with the opening of its first store in Ta