音乐学院的另类培训：音乐企业家.docVIP

音乐学院的另类培训：音乐企业家 Not long ago, most professional musicians lived in a world far removed from the nitty-gritty of business management, distribution and promotion. But today, social media, laptop production techniques and fragmented musical tastes have largely replaced the old relationship between musicians, their audiences and the marketplace, making entrepreneurial savvy more important than ever. 还在不久以前，大部分专业音乐家对商业管理、发行和促销等具体事宜都不太熟悉。但是如今，社交媒介、手提电脑制作技术以及片段音乐在很大程度上替代了音乐家和观众以及市场间旧的关系，商业头脑比以前任何时候都重要。 A leading U.S. conservatory now teaches students how to create successful careers in this brave new world. 美国一所著名的音乐学院开设课程，教授学生如何在这个崭新世界中成功创业。 In transition Robert Sirota, president of New York’s prestigious Manhattan School of Music, takes a small break from his chores to play one of his own compositions. It’s one moment of traditional musical expression in a conservatory that recognizes that the music industry is in major transition. 著名的纽约曼哈顿音乐学院院长罗伯特·西罗塔正在演奏一首他自己创作的乐曲。在这所认识到音乐产业正处于巨大转变中的音乐学院里，这是一个传统的、以音乐来表达自己的时刻。 Everything we know about the business of music-making, and the industry of music - including recordings, the dissemination of published materials, concert venues, the way people get compensated for performance and concerts - have changed radically in the last 20 years, he says, and it became clear to me and other people of like mind to figure out how to develop young artistic leaders who are truly capable of making their way in this brave new world. 西罗塔说：“过去20年来，原先我们熟知的音乐产业，包括录音、乐谱的传播、音乐会场地、观众得到的享受的方式，所有这一切都在迅速发生变化。我和其他一些和我有相同想法的人清楚地意识到，至关重要的是，音乐学院要与时俱进，甚至走在时代的前面，培养能够在这个勇敢的崭新世界中生存发展的年轻艺术家。” That’s why the Manhattan School of Music created the Center for Music Entrepreneurship, where students can learn about new media, fundraising, launching their own concert series, producing their own recordings, creating a press kit and other necessary skills. 因此，曼哈顿音乐学院开设了一个“音乐企业家中心”。学生们可以在那里了解新媒体、筹款、筹备音乐会、自己录音以及准备好一整套给媒体的材料。 Business sense In a nearby lecture hall, students l