双汇物流公司核心竞争力探究.pdfVIP

双汇物流公司核心竞争力探究 Shuanghui Logistics Companies to Explore The Core Competencies 摘 要 自1990年 “核心竞争力”这一概念提出以来，核心竞争力已经成为影响企业竞争 优势的关键因素。随着经济全球化趋势的增强和第三方物流业的不断发展、成熟，第 三方物流企业之间的竞争日趋激烈，培育与提升第三方物流企业核心竞争力对于其保 持在国内市场乃至国际市场的竞争优势地位有着十分重要的现实意义。 本文主要介绍了企业核心竞争力理论，定性分析了第三方物流企业核心竞争力的 含义、特征及影响因素。然后，通过第三方物流企业核心竞争力模糊综合评价的数学 模型，定量分析并提出提升双汇物流公司核心竞争力的一系列措施。 关键字：核心竞争力:第三方物流;双汇物流公司;市场竞争 ABSTRACT Since the concept of ” core competence” was raised at 1990 , core competence has been the key factor which affect the competitive edge of the enterprises ，with the enhance of global economic tendency and the developing and mature of Third-party Logistics industry, the competition between third-party logistics more and more intense, thus train and improve the core competence of third-party logistics industry has an important practical significance to keeping its Competitive advantage at The domestic market even International market. This paper briefly introduces the theory of core competitiveness of enterprises, Qualitative analysis of the meaning of the third-party logistics enterprises core competitiveness, the characteristics and influencing factors. Then, through third-party logistics enterprises core competitiveness fuzzy comprehensive evaluation of mathematical models and quantitative analysis of the status of the Shuanghui logistics companys core competitiveness. Key words: core competence; third-party logistics industry; shuanghui logistics company; market competence 目录 前 言1 1研究背景及意义1 2相关理论概述1 3双汇物流公司现状2 4第三方物流企业核心竞争力评价指标体系简述3 4.1第三方物流企业核心竞争力评价体系3 4.1.1价值优越性3 4.1.2难以模仿性4 4.1.3动态调整性5 4.1.4 多元延展性5 4.2权重的确定6 5双汇物流公司核心竞争力的问题分析9 5.1一级模糊评判9 5.2二级模糊评判矩阵10 6提升双汇物流公司核心竞争力的措施10 6.1提升企业资源整合能力11