大学体验英语第三版第三册Unit3备课讲稿.ppt

;Passage A Think About It Read About It Talk About It Write About It;2. Why is Ivory Soap so popular among Americans?;3. How did Proctor Gamble succeed in promoting Ivory Soap?;Read About It Language Points Content Awareness Language Focus;; Ivory Soap is an American institution, about as widely recognized as the Washington Monument and far more well respected than Congress. It had already attained this noble status when Theodore Roosevelt was still a rough-riding cowboy in North Dakota. Introduced in 1879 as an inexpensive white soap intended to rival the quality of imported soaps, it was ma