企业战新教材略管理_第2章节资料.pptVIP

Copyright 2005 Prentice Hall Chapter 2The Business Vision Mission Strategic Management: Concepts Cases 11th Edition Fred David Chapter Outline Chapter Outline (cont’d) Agreement on the basic vision for which the firm strives to achieve in the long run is critically important to the firm’s success. “What do we want to become?” Shared Vision -- Creates commonality of interests Reduce daily monotony Provides opportunity challenge “What is our business?” Reveal what an organization wants to be and whom it wants to serve Anticipates customer needs Identifies customer needs Provides product/service to satisfy needs Affects development of vision mission Responsibilities to – Consumers Environmentalists Minorities Communities 2x average return on shareholder’s equity Positive relationship to company performance 30% higher return on certain financial measures  PepsiCo Mission PepsiCo’s mission is to increase the value of our shareholders’ investment. We do this through sales growth, cost controls, and wise investment resources. We believe our commercial success depends upon offering quality and value to our consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a fair return to our investors while adhering to the highest standards of integrity. Ben Jerry’s Mission Ben Jerry’s mission is to make, distribute and sell the finest quality all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. To operate the Company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees. To operate the Company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of a broad community—local, national and internationa