分析高铁媒体广告的创新策略.docVIP

摘 要 高速铁路的发展，带动了高速铁路媒体的发展。由于高铁发展迅猛、宣传优势明显，高铁媒体受到了世人的关注。在当今，高铁媒体在广告宣传上存在着诸多弊端，比如说过多的硬性广告、广告内容缺乏新意等。针对这种情况，要想将高铁媒体广告宣传攻势发挥到最大限度，需要更新广告内容，吸引受众群体，同时可以尝试品牌专列等创新策略，唯有如此，才能实现高铁媒体效用最大化。 关键词：高铁 媒体 创新 ABSTRACT The development of China Railway High-speed leads to the development of railway media .Due to the development of China Railway High-speed , high-speed rail media is payed attention by people. Nowadays, there are many drawbacks in advertising media of China Railway High-speed, such as said many mandatory advertising, advertising content lack of fresh .In view of this situation, in order to maki