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Creating a Culture of Execution JFK Speech to Congress “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.” JFK AT RICE UNIVERSITY “Up is not an easy direction.” The Challenge: Ability to Execute THE POWER OF FOCUS WILDLY IMPORTANT important adj. 1: meaning a great deal; having significance, value wildly important adj. 1: of visionary and strategic import; carrying serious economic consequence; potential for unbelievable satisfaction of key stakeholders; causing intense excitement and enthusiasm Lack of Clarity Four Disciplines of Execution Focus on the “wildly important” not the merely important. Build measures that motivate. Translate 30,000 foot goals into new front line behaviors. Win as a team. Work Compass—Execution Tool Four Disciplines of Execution #1: Focus on the Wildly Important Execution Discipline #1: Focus on the Wildly Important Identify 2 or 3 “MUST DO” goals State them so that they are self-orienting and galvanizing Gain line-of-sight understanding and commitment all the way to front-line Align resources, recognition, and incentives to reinforce commitment Four Disciplines of Execution #2: Build Measures that Motivate #2: Build Measures that Motivate Once you reach a certain level, everyone is good, and everyone trains hard. The difference is who is more meticulous, willing to find the smallest increments of time, and as you get older and more experienced, the percentage gains grow smaller and smaller. You have to become a slave to data, to performance indicators like pedal cadence, and power output measured in watts. You have to measure literally every heartbeat, and every morsel you eat, down to each spoonful of cereal. If you weigh too little, you won’t have the physical resources to generate enough speed. If you weigh too much, your body is a burden. It is a matter of power to weight. Who knows when you might find
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