苹果公司英文介绍教学文案.pptVIP

Apple;COMPANY PROFILE;On Aug.10, 2011, the market value (about $337billion) ranked the 1st, exceeding Exxon Mobil Corp(about $333billion).;Key numbers for fiscal year ending september, 2011 ;Financial state;;1976–1980: The early years April 1, 1976 : Apple was established by Steve Jobs, Steve Wozniak and Ronald Wayne, to sell the Apple I personal computer kit. April 16, 1977: The Apple II was introduced. May 1980: The company introduced the Apple III in and attempted to compete with IBM and Microsoft in the business and corporate computing market. 1981–1985: Lisa and Macintosh 1978: Steve Jobs began working on the Apple Lisa . 1982: He was pushed from the Lisa team due to infighting, and took over low-cost-computer project, the Macintosh. 1986–1993: Rise and fall 1989-1991: the first golden age of the Macintosh 1991-1993: fall in other products;1994–1997: Attempts at reinvention 1994: Apple allied with IBM and Motorola in the AIM alliance. November 10, 1997: Apple introduced the Apple Online Store, tied to a new build-to-order(订单生产) manufacturing strategy. 1998–2005: Return to profitability August 15, 1998: Apple introduced a new all-in-one computer : the iMac. On May 19, 2001, the first official Apple Retail Stores Opened in Virginia and California. 2005–2007: The Intel transition January 10, 2006: Apple began producing Intel-based Mac computers. 2007–2011: iPhone, iPod Touch and iPad ;On June 7, 2011, Steve Jobs gave a presentation to Cupertino City Council, detailing the architectural design of the new building and its environs. The new campus is planned to house up to 13,000 employees in one central four-storied circular building (with a café for 3,000 sitting people integrated) surrounded by extensive landscape (with parking mainly underground and the rest centralized in a parking structure). There will be additional buildings such as an auditorium, a fitness center and a dedicated generating plant as primary source of electricity (powered by n