中国媒体新趋势.pptVIP

Market: SHTarget: M25-45 Budget split as 622(TV:OV:LCD) will increase 3+ reach from 63% to 73%. Tested Media Mix Scenarios: 100:100% budget in TV 811: 80% TV, 10% OVideo, 10% LCD 622: 60% TV, 20% OVideo, 20% LCD 433: 40% TV, 30% OVideo, 30% LCD Total budget is same. Ave. Cost 765K 765K 765K 765K Budget split: Market: WHTarget: M25-45 Budget split as 622(TV:OV:LCD) will increase 3+ reach from 46% to 65%. Tested Media Mix Scenarios: 100:100% budget in TV 811: 80% TV, 10% OVideo, 10% LCD 622: 60% TV, 20% OVideo, 20% LCD 433: 40% TV, 30% OVideo, 30% LCD Total budget is same. Ave. Cost