综艺节目引进热的冷思考.docxVIP

第 PAGE 1页（共9页） 综艺节目引进“热”的“冷”思考 重庆工商大学 文学与新闻学院 10级新闻2班 郭乃鑫 指导老师：赫学颖 【摘要】21世纪我国市场经济不断发展，人民的生活水平日益提高，如何满足社会大众的需求、吸引观众的注意力已然成为当下电视节目的之间竞争的一个主要原因，电视节目之间的竞争越来越大。在其中电视节目引进成为了各大电视台竞争的手段之一。版权引进是中国电视综艺节目改革创新的一道亮丽风景，成为了中国电视综艺节目创新发展的一种有效手段和途径。2013年中国电视综艺节目更是版权引进最疯狂的一年，包括湖南卫视、浙江卫视、江苏卫视及央视在内的多家卫视将版权引进的综艺节目纷纷放到黄金档来。随着各家卫视之间的竞争愈发的激烈，电视节目之间的竞争的号角也已经被吹响。我国电视综艺节目先后经历了学习港台、日韩，到向欧美购买版权引进综艺节目的转变引进潮持续发光发热，湖南卫视引进韩国原版的《我是歌手》爆火、到《爸爸去哪儿》的爆红，更是让各家卫视看到韩国综艺节目的光彩，争相购买版权。虽然电视节目正在呈现繁荣景象，而这一景象背后依然存在问题。本文从综艺节目引进热的角度进行“冷”分析并探究我国综艺娱乐节目的发展及未来走向。 【关键词】电视综艺节目、版权引进、引进热 【Abstract】Century 21 Chinas market economic development, peoples living standards are improving, in how to meet the needs of the community , attracting the attention of the audience , has become a major cause of the current competition between the TV program . Competition between television programs growing, and television programs have become one of the means to introduce major television competition. Copyright introduction of Chinas reform and innovation of television variety shows a beautiful landscape , has become a Chinese television variety show innovation and development of effective means and ways . 2013 China TV variety show is the introduction of copyright craziest year , including Hunan TV, Zhejiang TV, Jiangsu TV and CCTV, including the introduction of a number of TV variety shows copyright have come into prime time . With the competition between the various TV increasingly fierce competition between the horn of television programs has also been sounded . Our TV variety show has gone through the learning Hong Kong and Taiwan , Japan, Korea , Europe and America to buy the copyright to shift to the introduction of a variety show to introduce the tide continued to shine , Hunan Satellite TV to introduce Korean original , I am a singer , burst fire , to Daddy Where the explosion of red , it is so glorious to see various TV variety shows in Korea , competing to buy the copyright. TV programs are presented prosperity , and this p