微观经济学第7章节成本分析解析教材.pptVIP

成本分析 第7章 成本的经济分析 7.1 3 短期 The short run: The period in which firms can adjust production only by changing variable factors such as materials and labor but cannot change fixed factors such as capital. 4 固定成本 Fixed costs are expenses that must be paid even if the firm produces zero output. A firm’s fixed costs, sometimes called “overhead” (企业一般管理费用) or “sunk costs” (沉没成本), must be paid even if the firm produces no output, and they will not change if output changes. 5 变动成本 The cost related to variable factors is called variable cost (变动成本，可变成本). Variable costs are those which vary as output chang