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As Marketing is being challenged by Thanks for Your Precious Time! * A Brand Called Jia By Jia Liu jliu14495@ In a Chinese village Jia was born and raised up… At eleven she went to a middle school in the city But for three years she only made One friend there… She felt something within herself should be overcome and she did “ ” went to college volunteered to help seniors received annual scholarships involved with Drama festival activities won prizes in National English contests served on the Chinese Department Students’ Association and … made a lot of friends S H E Later… She realized Lotus flower is not born to be so beautiful Life favors courage, confidence, and efforts Gave up the offer to be an M.A. candidate in Sociolinguistics at Sun Yat-Sen University Immigrated to California without knowing what the future would be… So… She made a choice upon graduation An Ocean Away, A World Apart She was fascinated by the strong business climate on the west coast and soon started as a sales associate in a clothing boutique She found that was a perfect place for beginners to be familiar with business practices, observe consumer behaviors, and enhance persuasion skills Upon arriving… Later, she was promoted to be the assistant manager She made and carried out promotion plans; participated in merchandise ordering, buying, and stocking; built up and maintained customer databases by using QuickBooks; trained new employees and assisted in managing the sales team Meanwhile… She took college classes in Economics, Marketing, Statistics etc. to better understand the world outside of sales She was delighted to find that her sales background would be helpful in a marketing era where the role of consumers and the importance of interactive communication had been focused on… Media Clutter Market Fragmentation Technology Innovation Touchpoints Interaction Then it means Everybody within a company is, could, and should be a market