价值链管理chapter09资料教材.pptVIP

Value Chain Management: Functional Strategies for Competitive Advantage Learning Objectives Explain the role of functional strategy and value-chain management in achieving superior quality, efficiency, innovation, and responsiveness to customers Describe what customers want, and explain why it is so important for managers to be responsive to their needs Explain why achieving superior quality is so important and the challenges facing managers and organizations that seek to implement total quality management Learning Objectives Explain why achieving superior efficiency is so important and the di