互联网和大数据下的精准营销.docxVIP

互联网与大数据环境下精准营销的认识 2016年6月12日 PAGE PAGE 2 目 录 一、营销管理科学的理论依据···································································2 1、管理科学的基本观点·····················································································2 2、管理科学的要义及影响·················································································2 二、互联网和大数据涵盖了营销端连接客户的全过程························3 1、传统展示与集客受到时间、空间限制···························································3 2、产品在经销商端和客户端信息不对称，互联网是对称的······························3 3、品牌推广和客户关系管理带来的变化···············································