福特广告提案-公开课件（讲义）.pptVIP

Contents1. Our;1. Our Present;The Opportunity;What we’ve done;The ProblemWho ;How valuable ar;Our consumer re;The Market Stat;The Market Stat;The Market Stat;The Market Stat;The Market Stat;The Market Stat;Where does that;Who needs anoth;You always need;What does the F;What does Ford ;Goldfish;AMEX Blue;Orange;The Ford BrandA;How does the Br;The Ford Brand;The Ford BrandM;The Ford BrandM;The Ford Brand ;The Ford BrandS;The Ford CardSt;The Ford CardWe;Ford FinancialT;“Rewarding me”“;The Right Deal“;Creative Direct;Ford FinancialS;Creative Direct;The Creative Id;VOXPOPS 1“It’s ;VOXPOPS 2“I hav;VOXPOPS 3“If it;VOXPOPS 4“You n;2. The Creativ;Modelling and D;Modelling and D;Test Mailing - ;Modelling and D;Evaluate Mode;Two-way Scoreca;Modelling and D;Customer Segmen;Customer Segmen;Customer Segmen;Customer Segmen;Customer Segmen;Modelling and D;Acquisition, Co;Developing the ;Developing the ;Modelling Facto;Financial Benef;Value of Databa;Value of Databa;Value of Databa;Value of Databa;Value of Databa;Value of Databa;Value of Databa;Value of Databa;Value of Databa;Value of Databa;Value of Databa;Example of % Ma;Interactive;Role of the Web;ecustomers...Ne;Home Page Frame;ecustomers...Cu;Moving to tomor;What of the Dea;Launch PlanStag;3. The Team an;Ogilvy capabili;Managing the ac;The Core TeamGu;Role of the Cor;BergonaCuestaTh;Role of the maj;The Fourteen Ot;Local Team - Mi;Key CVs;Following three;Guy Lambert sta;Rory Sutherland;Nils studied gr;Magnus began hi;Left Oxford Uni;After graduatin;Paul Hargreaves;4. Ogilvy Cred;OM Worldwide;Our Vision “To ;Our Credentials;How it all star;Our Global Netw;WorldwideEurope;Eighth Largest ;“Fortune 500” C;Revenue Breakdo;Worldwide Reven;Global Philosop;Top Twenty Clie;For a closer lo;Europe the Mi;OM EMEA - The ;OM EMEAMany of;Brand Stewardsh;Brand Stewardsh;The Brand Ogil;Media Excellenc;Creative Excell;... and part of;Summary: The O;AwardsOM EAME ;OgilvyOne World;Managing Brands;Identifying the;When you know t;When you know