商务写作销售信函.pptVIP

Structure 8 in stock / out of stock (有现货/ 缺货) We are sorry to inform that the articles you ordered last week are out of stock at present, therefore we recommend some similar ones for your reference. 我们非常遗憾地告知你方上周所定购的货品现在缺货，故特意向你方推荐一些其它类似的产品供你方参考。 Practice: P83 14 Sales Letter Sheer velvet stocking：super-elastic and highly-transparent Advertisement Seoul, the soul of Asia. Fresh-up with Seven-up. Connecting People. 科技以人为本.（Nokia） Impossible is nothing. (Adidas) Sales Letter a particular kind of commercial letter purpose: expand business persuade customers A good sales letter will help you to make profits, expand your business scope and raise the commercial image and reputation of your company. But a poor sales letter will probably make you suffer from a heavy loss of orders and opportunities. (1) catch the reader’s Attention, (2) arouse their Interest, (3) stimulate their Desire, (4) induce their Action of purchase. The Principle of AIDA 1.介绍促销商品,使对方产生兴趣 to be made of, to be popular with customers, to sell well, to meet with warm reception, To be moderate in price, elegant in style, matching in colors and skillful in workmanship Writing Steps 2 商品比较,体现本商品的优势 To compare favorable with To be superior/ inferior to … in … To make a comparison of …in respect to 3.优惠条件 to give …the first chance to grant/allow/give ….a….discount 4,劝导客户最终行动 to be acceptable to to deem it to one’s advantage to do( to advise …to work fast Sample: Introducing Fashionable Photo Album Guangbo Group Co., Ltd. 501Youngor Ave., Ningbo 315000, China May 25, 2006 Wal-Mart Stores, Inc. Bentonville, Arkansas 72716-8611 U.S.A. Dear Sir, We are a modern enterprise group, mainly engaged in the office stationery, printing paper product, plastic product as well as import/export trading. As a new and high-tech enterprise, we have become one of the Top 500 private enterprises and one of the most competitive suppliers of stationeries in China. Our company gained such