中国媒介指南英文版(1).pptVIP

Facts at a glance 3rd largest country (9.6MM sq km) 1/5 worlds population (1.3B) 1,000+ dialects 32Provinces/municipalities, autonomous regions Urban population: 32.4% Inflation rate: 2.4% (CPI) GDP growth rate: 7% for 2001 Urban Disposable income Per capita Population By age and sex 2. China Media Development China media development Everything began at 1979 when Deng Xiao Ping announced the economic reform ... Before 1979 There were only 10 advertising agencies in China Basically there was no advertising on newspaper, radio, or TV In 1979 The first TVC, Shen Gui Wine, was aired by Shangha