广告业的工作.pptVIP

 1. Warming-up exercise 2. Main Idea 3. Structure 4. Words and expressions 5. Homework Warming-up exercise Main Idea Structure First reading: Scan the passage and try to catch the main idea. The following words are for your reference to organize the idea. development, advertising, date back to, public crier, 15th century, William Caxton, the Industrial Revolution, new kind of advertising, advertising agencies, highly specified and profitable business advertising: n. 广告业的工作 leaf through: 匆匆翻阅（书、杂志等） commercials: n. 商业广告 a mass of: 许多，大量 respond to: 对……作出反应 他对这个消息作何反应？ stand: v. 保持有效 很多孩子们在街上散发传单。 shout out: 大声地说，大声地喊叫 one and all: 每个人，全体 take the place of: 取代 workshop: n. 工场，车间; 研讨会，专题讨论会 stay in：维持……的状况 agencies：n. 经办处，代理行 media: n. (plural of medidum)大众传播媒介 specialized: adj. 专门（化）的，专用的 Homework Read the text after class Finish the exercises of Text A Finish workbook Advertising Unit 2 Teaching Plan Spot dictation __________ is the difficult business of bringing information to great ________ of people. The purpose of an advertisement is to _____ people respond?ato make them _____ to an idea, such as _______ to prevent forest fires, or to make them want to buy a certain ________ or service. Advertising numbers make helping product react Second reading: Read the passage again and try to identify the structure of this passage. For your reference For your reference The passage tells us about the development of advertising. Advertising can be dated back to ancient Greece when there were the public criers. In the 15th century, advertising became important with the rapid growing cities and towns. The first printed advertisement in the English language appeared in 1478, which was the work of William Caxton, England’s first printer. The Industrial Revolution brought a new kind of advertising. This kind of advertising could not simply tell people where to buy certain things, but most important, they should make people wan