蓝海策略blueoceanstrategy开创无人竞争的全新市场读书报告.pptVIP

鄭淇云 藍海策略Blue Ocean Strategy開創無人競爭的全新市場讀書報告 製造工程研究所 企業工程與整合實驗室 研究生：鄭淇云 指導教授：陳裕民 教授 書目介紹 書名：藍海策略-開創無人競爭的全新市場 (Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant) 作者：金偉燦(W. Chan Kim); 莫伯尼(Rene’e Mauborgne) 出版社：天下文化 Outline What is blue ocean strategy? Why should we use the blue ocean strategy? How do we to plan the blue ocean strategy? Conclusion 1.What is Blue Ocean(1/4) 1.What is Blue Ocean Strategy(2/4) 1.What is Blue Ocean strategy(3/4) 價值創新：藍海策略基石 1.What is Blue Ocean Strategy(4/4) 紅海與藍海策略的對比 2.Why shouble we use the