环境光线对于食物选择的影响（).pptVIP

Shining Light on Atmospherics How Ambient Light Influences Food Choices 1: Conceptual Background 2: Five studies 3: General Discussion 4: Limitation and Further Research 5: Managerial and Consumer Implications Content Part 1 Conceptual Background A Prior Researches The Research Ambient Lighting and Behavior  1：examining the effects of ambient light has focused on issues other than choice 2：consumption volume was higher when participants ate in the absence of light (in total darkness) than in the presence of light. 3：the effects of light on consumers’ wall color perceptions a