marketing plan for starbucks星巴克市场分析解析资料.docxVIP

PAGE 2 Project 3 The growth strategy of the company Starbucks in India “We aren’t in the coffee business, serving people, We are in the people business, serving coffee Howard Schultz CEO MC1y2, 2nd Semester AP Degree Marketing Management 2010 Counsellor: Gitte Ovesen?Beierholm Group members: Cristina Alexandra Grindei, Alisha Khatri, Yunjing Lu, List of Contents Introduction……………………………………………………………………………………………………..…. 3 Problem formulation………………………………………………………………………………………..….3 Methodology and Limitation………………………………………………………………………………..3 Macro and micro Analysis…………………………………………………………………