跨国公司管理---佰草集与倩碧分析比较.pptVIP

0092763 Joanna 0092760 Chelsea 0092728 Candise 0092729 Stephanie 0092731 Daisy Modern Chinese herbal medicine Owned by Jahwa company High-end personal care product 1998: the first franchise store opened in Shanghai Hong Kong Plaza 2001：opened the first franchise store in Mongkok, Hong Kong and soon, the second store opened in Causeway Bay . 2005:Herborist entered the internationally well-know cosmetics chain store Sephora 2008: Herborist entered in Paris, France and set off a wave of Chinese Material Medical Wind development Star products Herborist Whitening Revitalizing Mask Star products All-day arousing moisturizing lotion Star products Herborist T’ai Chi Detoxifying Nutrient Clay Owned by Estee Lauder Group Founded in 1968 in New York Famous for its skin care trilogy 1968: Clinique introduced its skin care Trilogy won an huge success. 1970: Clinique had become one of the earliest companies producing sun block care products. 1976: Clinique became the first high-end cosmetics company to introduce the male series. 1989: Clinique had the largest amount of cosmetic products sales in U.S. department stores. development Clinique skin care Trilogy Liquid Facial Soap :clean the skin. Clarifying Lotion :clean up the cortex Dramatically Different Moisturizing Lotion : improve the skin’s water and oil balance. STRENGTHS OPPORTUNITIES WEAKNESSES THREATS Herborist SWOT Analysis Chinas first modern herbal medicine Reasonable sales channels First move into the European market Communication and marketing management Have difficulties in innternationalization Sephora is the only distributor Performance pressure Accept the new brand. With the sephora help move into the European market. Not so much foreign competitors fashionable in in Europe The revival of Chinese culture Compete with famous cosmetics brand Sephoras terminal control The impact of the same type of bra