销售-管理有利润的客户关系之三.pptVIP

Marketing: Managing Profitable Customer Relationships Chapter 1 Objectives Be able to define marketing and discuss its core concepts. Be able to define marketing management and compare the five marketing management orientations. Objectives Understand customer relationship management and strategies. Realize the major challenges facing marketers in the new “connected” millennium. Strong sales, no profits Customer-driven to its core Each customer’s experience is unique Provides great selection, good value, discovery and convenience A true online community A Discussion: Will A Survive? Ca