《我国少儿英语培训机构的品牌营销策略—以巢湖蓝宇外语学校为例论文》-毕业设计（论文）.docVIP

我国少儿英语培训机构的品牌营销策略——以巢湖蓝宇外语学校为例 巢湖学院2013届本科毕业论文（设计） PAGE I 巢湖学院2013届本科毕业生论文（设计） 本科毕业论文（设计） 题 目 我国少儿英语培训机构的品牌营销策略 ——以巢湖蓝宇外语学校为例 院（系） 经济管理与法学学院 专 业 市场营销 学生姓名 学 号 指导教师 职称 讲师 论文字数 完成日期:2013年6月 日  我国少儿英语培训机构的品牌营销策略 ——以巢湖蓝宇外语学校为例 摘 要 近年来，随着少儿学习英语需求的不断增加，大量的少儿英语培训机构应运而生，且数量也在不断增加。由于这个市场有其自身的特点，英语培训机构的发展主要取决于企业的品牌营销手段。 本文结合自己的实习经历及相关资料，分析了我国少儿英语培训业品牌营销的现状，并以巢湖蓝宇外语学校为例，首先，运用了SWOT分析，对巢湖蓝宇外语学校的发展现状进行了分析；其次，对其竞争者进行了对比分析；最后通过科学的品牌定位以及价格、渠道、广告、公共关系这几个方面与品牌的结合沟通，为巢湖蓝宇外语学校提出了一定的改进意见，希望对我国少儿英语培训机构品牌营销的建设有一定的帮助。 关键字： 少儿英语；培训机构；品牌营销 PAGE II Discussion on marketing strategy of childrens English training school in china —— taking ChaoHu Bluniverse Foreign Language School as an example Abstract In recent years, with the increasing demand for children to learn English, a large number of childrens English training institutions emerge as the market require, and the number is growing. As the market has its own peculiarity, the use of brand marketing strategy is directly related to the development of English training institutions. This article combined with my experience and related date, analyzes the brand marketing of childrens English training industry present situation in our country , and taking ChaoHu Bluniverse Foreign Language School as an example, Firstly，we use the strategy of SWOT to analyze the situation of Bluniverse Foreign Language School . Besides, we make a compassion with its competitors.at last,we provide some reasonable improvements for Bluniverse Foreign Language School,such as making a scientific brand position and from four aspects to strengthen brand cooperation,which represents the price, place, advertisement and public relations.we hope these improvements can help the development of childrens English training school in our country. Key Wor