旺仔促销策划方案.docxVIP

PAGE 4 - 旺 仔 牛 奶 六 一 促 销 策 划 方 案 策划 策划人：吴雄 目录 活动背景概述·······································1 活动目的···········································2 活动对象············································3 活动主题···········································4 活动方式···········································5 流动时间和地点······································6 广告配合方式········································7 前期准备···········································8 人员安排 物质准备 试验方案 中期操作············································9 后期延续··········································