本科毕业论文招投标策略研究.doc

. . . .. . 学习好帮手 金汉绿港B6号住宅楼投标策略研究 摘要 投标制度反映了在商品经济制度下的经济规律和竞争原则。随着经济全球化的发展，建筑市场的竞争也愈加激烈。想要在众多的竞争对手面前，击败对手，赢得更多的项目承包权，对企业来说无疑是生存发展的关键。投标策略的应用成功与否，将密切关系到企业的生产经营，是一项重大课题。 文以苏中集团参加金汉绿港家园二期B06号住宅楼项目的投标策略为研究对象，首先介绍了项目的概况，然后对影响投标策略的因素进行分析，接下来对其他竞标人进行分析并对苏中集团的投标策略的选择进行了探讨。最终提出基于当前激烈竞争环境、自身的优劣条件以及良好地外部环境等，应该选择盈利投标策略及不平衡报价法。 关键词：招投标，投标策略，报价策略 The Study on The Bid Strategy of Jinhanlvgang B6 Residential Building Abstract The bid system has reflected the economic law and the competition principle under the commodity economic system. With the development of economic globalization, the competition in the construction market has become even more intense. Want to win more projects right to contract in the face of many competitors, defeating opponents, is undoubtedly the key to survival and development of enterprises. The application of bidding strategies for success will be closely related to the production and operation of enterprises is a major issue. The object of this article is how Suzhong Constraction Group make the biding strategy for the Jinhanlvgang residential building.At first,this article introduce an overview of the project,then analyze the affect factors of the bidding strategy.Next,made analyze of other bidders,nd discussed the bidding strategy of Suzhong Constraction Group.In the end,based on the current competitive environment,the conditions of our merits,and the good external environment,the profitable bidding strategy and unbalanced bidding model should be chose. Key words:bidding and tendering, bidding strategy,quotation strategy 目录 TOC \o 1-2 \h \z \u 前言 1 1项目概况及招标文件分析 2 1.1项目概况 2 1.2招标文件分析 3 2投标策略影响因素分析 4 2.1项目及招标条件方面的因素 4 2.2业主因素 4 2.3投标人自身因素 5 2.4竞争对手 9 3项目竞争投标人分析 10 3.1竞争投标人相关资料 11 3.2项目投标人的资格 15 4项目投标策略分析及建议 15 4.1企业自身条件分析 15 4.2项目分析 17 4.3投标策略分析 18 结论 23 致谢 24 主要参考文献 25 外文文献译文及原文 27 学习好帮手 前言 招投标制度在国外已经有了90多年的历史，在中国却是