《窗帘辅料定价简析》-毕业设计（论文）.docVIP

PAGE PAGE 3 PAGE 3 纺织工程分院 毕 业 设 计 论 文 课题名称： 窗帘辅料定价简析 学 生： 专业班级： 08 染整技术 1班 指导教师： 2011年5月 目 录 前 言·······························································1 第一章 绪论·························································2 1.1窗帘辅料的组成··················································2 1.1.1帘头························································2 1.1.2帘身························································4 1.1.3轨道························································4 1.2影响定价因素····················································5 1.2.1企业的营销目标··············································5 1.2.2 生产成本···················································6 1.2.3 产品自身特点···············································7 第2章 实践讨论·····················································9 2.1实例1···························································9 2.2实例2··························································11 2.3实例3·························································13 第3章 结论与建议··················································15 3.1结论··························································15 3.2建议··························································15 参考文献····························································16 致 谢·······························································17 窗帘辅料定价简析 摘 要 本文围绕窗帘辅料定价主题，讲述窗帘辅料组成和价格构成。从企业的营销目标、生产成本、产品的自身特点方面讨论窗帘辅料的定价因素，并以定价实例，实践分析窗帘辅料定价。提出在实践操作过程中，应时刻关注原料浮动，才能及时做出相对应的生产计划及价格调整。 关键词 窗帘辅料 产品价格 定价因素 前 言 改革开放三十年来，我国的纺织工业得到了飞速发展，从缺衣少被一跃成为纺织生产大国、出口大国和消费大国。同时，家纺行业纺织工业的三大支柱产业之一，在近十几年也得到了快速的发展。2008年我国家纺行业继续保持良好的运行态势，全行业产、销、效益等方面继续保持稳定增长态势，行业骨干企业通过结构调整、技术改造、设计创新和打造自主品牌，实现了企业持续良好发展。2008年全社会家纺行业产值达到8800亿元，比上年增长了11.4%。家纺产品出口246.8亿美元，比2007年增长14.47%(如剔除美元贬值的影响实际增长约为6%)；进口11.47亿美元，比2007年增长3.16%。随着全球经济一体化和发达国家产业调整的加快，我国家用纺织品出口比重逐步增大。目前我国已经成为世界上最大的家用纺织品出口国。 未来几年，中国家纺市场预计将净增加2000-3000亿元的市场。作为纺织业三大最终产品领域之一的家用纺织品，消费者卫生保健意识的增强使得对家纺功能性要求越来越高，对于功能性家纺产品