Essay写作范文—社会工程与市场营销的关系.docxVIP

Essay写作范文—社会工程与市场营销的关系 本文主要通过批判性的手法来评估同行评审过的学术期刊文章，用以确定社会工程是否可以为社会带来一定的好处。接下来就随小编一起来看一看本篇Essay，社会工程与市场营销的关系 High quality Essay writing servive on essay.lxws.net,Critically evaluate academic peer reviewed journal articles to determine whether social engineering can do societal good. According to Fein(2001),Hyman(2009),Kennedy and Parsons(2012),social engineering is a combination of macro-social marketing and large-scale intervention,such as,regulation,legislation,research and education used by governments to reshape social order and accomplish public safety and health.With reference to the past literature,the negative societal modification programs of Soviet Russia,Nazi Germany and Maoist China were the notorious examples of using social engineering as a tool to bolster social fabrication(McMahon,2001).Yet,if social engineering is not used with totalitarianism,but used with correct moral and value,it can do societal good.For example,governments nowadays adopt social engineering to adjust undesirable social behaviour,such as smoking,binge drinking and pursuit of unhealthy food.These problems are associated with huge medical costs as they contaminate the people’s health.However,with the aid of social engineering,governments can protect the interests of the majority of the society by regulating and limiting those unfavourable behaviours. This essay will first evaluate how social marketing,as a tool of social engineering,achieves societal good by promoting healthy-eating in society.Social marketing includes researching,analyzing,communicating and offering knowledge to the audiences in order to encourage healthy- eating and discourage the undesirable eating behaviour(Kennedy, Parsons, 2014).Market segmentation in the design of healthy-eating campaigns is a crucial factor leading campaigns to success(Kazbare,van Trijp, Eskildsen,2010).In health campaigns,female audience is more involved when the personal consequence is told in an emotional manner,while communication with