国航未来三年品牌传播规划讲义.ppt

Try to go from mindset to channel choice. However, sometimes the client decides the channel or the budget – then it’s important to find out what mindset this will influence most (from channel choice to mindset). These are the 3 main columns – but you can aid more: business objectives, measurement tools. Try to go from mindset to channel choice. However, sometimes the client decides the channel or the budget – then it’s important to find out what mindset this will influence most (from channel choice to mindset). These are the 3 main columns – but you can aid more: business objectives, m