SimpleLinearRegression商务统计教学.pptVIP

Chapter 12 Simple Linear Regression Simple Linear Regression Model Simple Linear Regression Equation Estimation Process Least Squares Method Least Squares Criterion Least Squares Method Slope for the Estimated Regression Equation Reed Auto periodically has a special week-long sale. As part of the advertising campaign Reed runs one or more television commercials during the weekend preceding the sale. Data from a sample of 5 previous sales are shown on the next slide. Estimated Regression Equation Scatter Diagram and Trend Line Coefficient of Determination Relationship Among SST, SSR, SSE Sample Correlation Coefficient Sample Correlation Coefficient Assumptions About the Error Term e Testing for Significance Testing for Significance An Estimate of s Testing for Significance An Estimate of s Testing for Significance: t Test Hypotheses Test Statistic Confidence Interval for ?1 Confidence Interval for ?1 The form of a confidence interval for ?1 is: Confidence Interval for ?1 Some Cautions about theInterpretation of Significance Tests Point Estimation If 3 TV ads are run prior to a sale, we expect the mean number of cars sold to be: End of Chapter 12 Reject H0 if 0 is not included in the confidence interval for ?1. 0 is not included in the confidence interval. Reject H0 = 5 +/- 3.182(1.08) = 5 +/- 3.44 or 1.56 to 8.44 Rejection Rule 95% Confidence Interval for ?1 Conclusion Hypotheses Test Statistic Testing for Significance: F Test F = MSR/MSE Rejection Rule Testing for Significance: F Test where: F? is based on an F distribution with 1 degree of freedom in the numerator and n - 2 degrees of freedom in the denominator Reject H0 if p-value a or F F? 1. Determine the hypotheses. 2. Specify the level of significance. 3. Select the test statistic. a = .05 4. State the rejection rule. Reject H0 if p-value .05 or F 10.13 (with 1 d.f. in numerator and 3 d.f. in denominator) Testing for Si