赢得2019年假日购物竞争.pdfVIP

Original Research by The November and December shopping blitz is coming up and online retailers are in the throes of planning for this ever-critical sales period. This report details five ways merchants can stand out this holiday season. EXECUTIVE SUMMARY THE FOURTH QUARTER is make or break. November 2019 through January 2020, well ahead of last year’s 11.2% growth. Any online retailer will—and does—say that. No retailer can ignore the holiday However, there are signs that this holiday shopping season, and most depend on it season’s sales could be more tepid, which for a successful year. Plus, as ecommerce makes efficient execution all the more sales continue to climb and chip into important. Among the macro-economic traditional store retailers’ market share, factors that are less favorable standing out from the pack online is this year compared with increasingly important. last year: Consumer confidence in late Last year, online holiday sales season 2018 was at its did not disappoint: Consumers spent highest level in $125.91 billion online in the final two 18 years, but has months of the year, according to Adobe slipped in 2019, Digital Insights estimates that are based and ecommerce on data from 80 of the top 100 U.S. online growth has retailers. This was a 16.5% increase in slowed. Factors online holiday sales compared with 2017. that could make shoppers hesitant to When sales are that strong, pretty much spend free