智媒化未来媒体浪潮——新媒体发展趋势报告（2016）.pdfVIP

研究报告 国际新闻界 2016.11 智媒化：未来媒体浪潮 ——新媒体发展趋势报告（2016） 彭兰 摘要 在人工智能、物联网、VR/AR等新技术的推动下，媒体将出现智能化趋向。智媒化 的特征主要体现为万物皆媒、人机共生、自我进化。智能技术与新闻生产的结合，将带 来五种新的新闻生产模式：个性化新闻、机器新闻写作、传感器新闻、临场化新闻以及 分布式新闻。未来的传媒业生态也将在用户系统、新闻生产系统、新闻分发系统、信息 终端等方面实现无边界重构。在机器和算法流行的时代，人更需要坚守自己的价值，人 机博弈中，也始终要把人文关照放在首位。 关键词 人工智能、物联网、VR/AR、智能化媒体、个性化新闻、机器新闻写作、传感器 新闻 作者简介 彭兰，清华大学新闻与传播学院教授、博士生导师，新媒体研究中心主任。湖南师范 大学潇湘学者讲座教授。邮箱：Penglan66@。 基金项目：本文为作者与腾讯网科技频道企鹅智酷合作研究成果。 Smart Media: Future Trend of Media ——New Media Development Trend Report (2016) PENG Lan Abstract Driven by the new technologies such as AI, IoT and VR/AR, a smart media age is coming. In the new era, everything may become media. Human works together with intelligent machines in the whole process of media and the interaction between man and machine may filially result in a self-evolution of media. In the aspect of news production, five models will be formed with the introduction of intelligent machines: personalized news, machine writing, sensor news, immersive 6 news and distributed news. The future media industry will be reshaped in four dimensions: user 国际新闻界 2016.11 研究报告 platform, news production system, news distribution system and information terminals. Though machine and algorithm will play important roles in the smart media age, human should surpass algorithm and insist on its own values. Also in the interaction of man and machine, humanistic concern should always be put first. Keywords AI, IoT, VR/AR, smart media, personalized news, machine writing, sensor news Authors Peng Lan is a professor at School of Journalism and Communication, Tsinghua University. She is the director of the New Media Research Center at Tsinghua and a lecture professor of Xiaoxiang Scholars Program