北京現代品牌管理预案分析.pptVIP

(EF)SONATA Brand Identity Brand Essence Target Essence Advanced Credible 引领中国的新动力 Brand Identity Luxury Challenge Superior Pride (EF)SONATA Brand Identity For Advanced Leader Old Leader Authoritative Conservative Passive Stereotyped Advanced Leader Free Flexible VS Passionate Rational Active Traditional 追求进步,进取趋向的新Leader-我将乘坐 (EF)SONATA Advanced Power, Safety, Comfortable, Driving Performance… 北京現代 Strategic Brand Management 2003年 6月 Conference Background 北京現代 Communication Review Inspection 根据SONATA Brand Line-Up的 日后 Communication 方向协商 日后 Bran