超市陈列管理培训讲义.ppt

Women Shopping is female Woman take pleasure in shopping and therefore demands more of shopping environment Woman like to shop with friends Woman want more space around them when they look at products, so they don’t feel they are in the way Women generally care that they do well in even the smallest act of purchasing and take pride in their ability to select the perfect thing In fact its women, not men, who plumbs the metaphysics of shopping Shopping is still and always meant mostly for females. When men shop, they are engaging in what is inherently a female activity What makes women such h