国际市场营销双语教学教案1上课讲义.pptVIP

* International MarketingLecture 1 Instructor Li Zhihong Sept.2009 Business Institute, Jiang Han University * Chapter 1 The Global Marketing Imperative  1. Teaching and learning Targets. After studying this chapter, you should be able to: (1) What are the recent trends in world trade? Will expansion of world trade in the future follow these trends? (2) Does increased world trade mean increased risk? (3) What impact do global linkages have on firms and consumers? (4) Describe some opportunities and challenges in international marketing created by new advances in