西班牙品牌ZARA的营销策略分析解析和给中国企业的借鉴资料.pdfVIP

Abstract Abstract AAbbssttrraacctt Marketing strategy ,as modern marketing theory defines, is a general idea and plan for the enterprise in order to reach the sales target in a certain period. The efficient implement of marketing strategy helps enterprise to make clear of its sales direction and set up proper sales plan. Marketing strategy is one of the basic strategies for any enterprise, including apparel enterprise. With the development o