成功不新坠-领导人必须做出承诺中英文(ppt 18页).pptVIP

Why do good companies go bad?卓越企業為何盛極而衰？ To succeed managers must make commitments成功不墜——領導人必須做出承諾 How do managers commit?承諾的類型 Invest 投資 (RD, acquisitions, advertising) Disinvest 撤資 (exit business, kill product) Promise publicly 公開保證 (earnings guidance, goal) Assert publicly公開主張 (define market, declare enemy) Forge partnerships 形成合作夥伴 (large investor, major customer) Personnel decisions 人事決策 (hire, fire, promote) Define metrics 界定衡量標準 (success measures, compensation) Provide focus　聚焦 Confer efficiency　效率　 Build competitive advantage　　建立競爭優勢 Deter competitors　嚇阻競爭對手 Inspire the troops　鼓舞士