2014奥迪全车系试驾活动方案.pptVIP

集客与客户邀请Group Client and Individual Clients Invitation 接触点项目数据库 Contact Point Project Database 直接在项目的数据库内提取目标客户邀请参与活动； Directly select target clients from the project database; 目标人群定义Definition of Target Clients 事业呈上升趋势的高收入人群 企业高级管理人员，私营业主 在短期内需要置换汽车的客户 喜欢国际品牌注重品质，对奥迪品牌喜好度较高、享受驾驶乐趣、渴望座驾能为生活带来激情与品位的一群 People with high income and rising career Senior management personnel, private enterprise owner Clients who want to replace the car in the coming future People who like international brand and focus on quality with high interest to AUDI and desire to bring enthusiasm and taste