中国夜间经济报告.pdfVIP

CHINA AFTER DARK Is Late Night The New Prime Time Internet usage of Chinese consumers peaks post 9PM and sleeping hours have reduced by 26% since 2013. So, if China is sleeping less, what else are they doing in the late hours of the night and how does it affect their lifestyle and consumption behaviour? MediaCom commissioned a national research program and uncovered 7 key areas where there is a growing demand for new services and information, providing clear recommendations and inspiration for effective use of media after dark. This paper challenges advertisers to reflect on