上海财大accaf1讲义2.pptxVIP

Chapter 2;1 Analysing the environment;Organisation must consider it’s environment;;;1.1 The changing environment Globalisation of business Science and technology developments Mergers, acquisitions and strategic alliances Changing customer values and behaviour Increased scrutiny of business decisions by government and the public Increased liberalisation of trade, and deregulation and co-operation between business and government have eased access to foreign markets Changes in business practices: downsizing,outsourcing and reengineering Changes in the social and business relationships between com