商务英语麦当劳市场英文调查分析.docVIP

PAGE PAGE 1 Shanghai Lixin University of Accounting and Finance International Finance College McDonnells market research report Class: 2+2 Name:Liuyanbing Student number: 2018892005 Module title: Business English Content TOC \o 1-2 \h \u 10673 1.Introduction 3 30854 2.Procedure 3 29466 3.Findings 3 32410 3.1Multiple food safety issues 3 6421 3.2Domestic business problems 3 18078 3.3The European economy is bad for Hamburg. 4 27458 4. Conclusion 4 18699 5. Recommendation 5 4671 5.1Further strengthen food hygiene work 5 32230 5.2Actively conduct market research 5 22616 5.3Government develops targeted economic measures 5 22335 6.Reference 6 1.Introduction This report was compiled November 20st,2019 by Liu yanbing?at the request of Charles. The purpose of the report is to find out why McDonnells performance continues to decline compared to similar catering industries. 2.Procedure By analyzing McDonalds expansion background and querying McDonalds performance information and collecting profit data, it helps to analyze the main causes of this loss. Investigate daily sales in stores, compare customer traffic and analyze causes. Calculated by surveying customers over different time periods. For example, is McDonalds sales decline related to food safety issues? Compare revenue from similar stores and analyze fluctuations caused by competition. 3.Findings 3.1Multiple food safety issues Since July 2014, a Chinese supplier of McDonalds has been exposed to the use of expired and unclean chicken and beef, resulting in a sharp drop in sales revenue in China. The latest incident is that according to some Japanese customers, they found plastic in McDonalds food and even a tooth. Geopolitics has also helped. In 2014, McDonalds temporarily shut down in some stores in Russia by food regulatory authorities. It seems to be in retaliation for us and European sanctions against Russias military intervention in Ukraine. Some Russian politicians even