2018年第四季度电子商务消费者报告（英文版）.pptx

Joan DriggsVice PresidentContent and Thought LeadershipFebruary 2019click here.Executive SummaryConsumer confidence has remained favorableover the past several years. Still, 30 percent ofrespondents to IRI’s Consumer Connect Surveyreport they struggle financially.Hand-in-hand with consumer confidence is thegrowing and evolving e-commerce channel.Consumers are increasingly comfortable withonline purchasing and retailers of all stripes areinvesting in their online offerings.Notably, Gen Xers, followed by Millennials, arethe most likely to report they struggle to affordneeded groceries. But these generations areincreasingly working their way out of debt andinto greater financial stability. Some 55 percent oftotal Consumer Connect Survey respondentsreport their households are in good financialshape, up 4 percentage points from Q3 2018.Non-food items, particularly personal careand home care products, are tops in onlinepurchases. IRI E-Market Insights reports thatvitamins, pet food and supplies, and skin careproducts are the top selling items.Pure-play retailers garner well more thanhalf of all online CPG purchases, but traditionalbrick-and-mortar retailers continue to investand win share of the e-commerce pie.While 2019 is off to a rocky start, with a partialgovernment shutdown and trade challengesattributed to tariffs, consumers at the close of2018 were buoyed by their strong householdfinancial health and were spending accordingly.3??2019 Information Resources Inc. (IRI). Confidential and Proprietary.Consumer Sentiment Is Up Nearly One Point Versus Q4 2017However It Inched Up Marginally Since Q3 2017Consumer Sentiment IndexTotal U.S.100.0%In Q4 2018, consumersentiment increasedas incomes rose andunemployment declined.100.0%99.55%9.0%8.5%8.0%7.5%7.0%6.5%99.0%98.7%98.6%98.2%97.5%97.6%97.0%97.3%96.8%96.4%0.0%Q1016Q22016Q3Q42016Q12017Q22017Q3Q42017Q12018Q22018Q32018Q42018220162017Average = 100Source: Consumer Connect?, Q4 20184??2019 Information Resources Inc. (IR