麦肯锡销售知识管理.pptxVIP

McKinsey February 2002;;A number of Business issues were to be adressed...;To address these issues and build a Knowledge Management Organisation, we followed a clear process;We ran three separate workshops to develop a common view of the way forward;Knowledge Management should first be practiced in a pilot area ;The pilot provides a prototype for future launches and other business processes;The Knowledge Management leads to significant improvements;Focus Areas;Lessons learnt from this pilot suggested some critical success factors for the roll-out of the Knowledge Management programme