成都商业地产项目广告项目策划.docVIP

成都市XX商业地产项目广告策划方案及市场推广顾问服务方案 TOC \o 1-1 壹、本案项目特点-及市场定位Project Features and Market Positioning 4 一、基本资料Background 4 二、本案区位特点FEATURES IN GEOGRAPHICAL LOCATION 5 三、市场定位Market Positioning 6 贰、市场推广策略Marketing Strategy 7 一、资金投入策略Strategy for Marketing BUDGET 7 二、媒体广告计划Media Planning 7 （一）广告计划/要点Advertising Plans/ Key APPROACHES 8 （二）媒体选择Media CHOICES 8 （三）公关及广告实施流程Implementation Process for PR Advertising 9 （四）媒体广告发布建议RecommendED STRATEGY for ADVERTISING 10 三、平面设计策划要求THEME of Graphic Design 12 四、NP、路牌广告策划要求BILLBOARD ADVERTISING and ITS Design 12 五、营销推广活动计划建议Promotional Activities 12