市场调查方法第十五章.ppt

? 2007 Thomson/South-Western. All rights reserved. The Regression Equation (cont’d) Parameter Estimate Choices (cont’d) Raw regression estimates (b1) Raw regression weights have the advantage of retaining the scale metric—which is also their key disadvantage. If the purpose of the regression analysis is forecasting, then raw parameter estimates must be used. This is another way of saying when the researcher is interested only in prediction. Standardized regression estimates (β1) Standardized regression estimates have the advantage of a constant scale. Standardized regression estimates should b