战略分析工具 分析方法 valuechain1讲解.pptVIP

Author: Tom Macina Reviewers: Scott Bender, Peter Fisher, Cyrus Villa, Ammar Maraqa bc Value Chain March 1998 Copyright? 1998 Bain Company, Inc. bc CHI Copyright? 1998 Bain Company, Inc. Value Chain Analysis 2 valuechainValue Chain Agenda ? The concept ? Value Chain methodology ? Example bc CHI Copyright? 1998 Bain Company, Inc. Value Chain Analysis 3 valuechainValue Chain The Concept ? Value chain analysis is a systematic method for disaggregating a firm or industry into its major discrete activities to understand sources of competitive advantage ? Value chain analysis