中美文化差异对企业管理的影响及跨国企业的对策知识分享.pptVIP

无忧PPT整理发布 Impacts of cultural difference on business management and multinational corporation’s strategy Tutor : Zhou Jianping Author: Su Jing Major : Business English Chapter ⅠIntroduction ⅰResearch background ⅱResearch purpose and significance ⅲ The organization of the thesis Research background With the deepening of economic globalization and rapid development of transnational corporations, together with relevant management problems in a cultural diversity context, cultural differences get more and more concerns, especially from transnational corporations. Such cultural differences often lead to cultural friction and conflict, therefore, make an enormous impact on management and operation of enterprises. Purpose of the study The thesis aims to stress the cultural differences between Chinese and the western countries, at the same time, analyzing the effects on the management. Through the analysis, people can have a better understanding of the differences between Chinese culture and western culture. Surely, the most important purpose of the thesis is to give advice to the managers in multinational corporations the advice they need and thus making the cross-cutural management more efficient. Significance of the study With the increase of contact, more and more cultural conflicts and communicative failures occurred in management, especially of transnational corporations. The main reason of conflicts and failures is caused by cultural differences. So it is necessary and urgent to understand and transcend the cultural differences with open-minded attitude from different perspectives. The theory and problem discussed in this paper have the practical meaning to China’s economic development. Chapter Ⅲ The relationship between culture and management ⅰEvolution of management theory ⅱ Cultural influence on management Chapter Ⅱ Culture and cultural difference ⅰ What is culture? ⅱ Level of Culture ⅲ The Cultural Differences between China and the Wester