国际营销练习题.docVIP

Chapter 01 True / False Questions( )1. International marketing involves selling of a company’s goods and services to consumers or users in more than one nation for a profit.?( )2. The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.? ( )3.The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.? ( )4. The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operates.? ( )5. The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.? ( )6. The business activities of international marketers are not affected by competition in their domestic market.? ( )7. In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture.?? ( )8. John refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John is using a self-reference criterion to make his decision.? ( )9. To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism.? ( )10. A company in the “no direct foreign marketing” stage of international marketing involvement does not actively cultivate customers outside national boundaries.? ( )11. Which of the following is a dynamic trend that is affecting the current global business strategies? ? A. The trend toward buying American cars in Europe B. The trend toward the acceptance of the free market system among developing countries. C. The trend toward using English as the global language. D. The trend toward establishing a world currency. E. The trend toward worldwide instant communication. ( )12. Which of the following is an es