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2. (Para. 1) The faster you can adapt to accommodate customer needs, the stronger your company’s reputation will be. Paraphrase: If you can change yourself to meet customer needs faster, your company’s reputation will be stronger. adapt: to change your behavior in order to deal more successfully with a new situation 适应 e.g. The children are finding it hard to adapt to the new school. 孩子们发现很难适应新学校。 (To be continued) Back accommodate: to accept someones opinions and try to do what they want, especially when their opinions or needs are different from yours 迎合,迁就 e.g. We’ve made every effort to accommodate your point of view. 我们已经尽力迁就你的想法。 Structure Analysis: “The more…, the more…”is a complex sentence structure with an adverbial clause of comparison. e.g. The harder you work, the more you will learn. 你越用功,学到的东西就越多。 Translation: 你越快顺应顾客需要,你公司的声誉就会越好。 (The end) Back 3. (Para. 2) Discovering what constitutes good customer service does not happen by nature. Paraphrase: People are not born with the ability to find out the elements of good customer service. constitute: if several people or things constitute something, they combine to form it 组成;构成;形成 e.g. one of the countries that constitute the European Union 欧盟的成员国之一 by nature: essentially or innately天生地;固有地 e.g. Apes are curious by nature. 猿类天生好奇。 (To be continued) Back Structure Analysis: “what constitutes good customer service” is an object clause. “Discovering what constitutes good customer service” is the subject of the sentence. Translation: 没有人会自然而然就能发现优秀的顾客服务包含了些什么。 Back (The end) 4. (Para. 2) But once we learn and take appropriate action, we cannot be complacent. Paraphrase: But when we learn and take proper action, we cannot be satisfied. take action (=begin to do something to solve a particular problem) 采取行动 e.g. We urge the authorities to take action. 我们敦促当局采取行动。 (To be continued) Back complacent: pleased with a situation, especially something you have achieved, so that you stop trying to improve
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